Introduction

In the digital world, rapid advancements are breaking down national boundaries, accelerating economic activities. Aspects of life centered around economic activities are compelling topics for discussion. The Sustainable Development Goals (SDGs), particularly Goals 1 (End Poverty), 2 (Zero Hunger), 3 (Good Health and Well-being), and 10 (Reduced Inequalities), emphasize the importance of equitable distribution of opportunities for development. Life aspects for enhancing economic transactions through the SDGs, where Goal 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure) emphasize economic challenges and business opportunities. Both of these aspects need to be further explored to achieve a clear understanding of economic challenges within the SDGs, paving the way for the creation of a better society and necessary improvements for sustainable development. The Sustainable Development Goals (SDGs) have influenced the approach of businesses towards sustainability in a substantial manner. They have prompted businesses to develop robust infrastructure, support inclusive.

In this context, Universities and all stakeholders need to collaborate to support academic research to achieve the agenda of sustainable development in terms of economic equity, economic challenges, and business opportunities. Research has various impact on economic, social, cultural, and various aspects of life. The contribution of research is significant in developed countries but still needs to be enhanced in developing countries. Academics from universities strive to enhance research to derive the benefits of research as a contribution to various aspect of life.